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Research papers

Marrying CRM analytics with research insights to formulate the best in class customer loyalty strategy

This paper intends to examine the analytics and research approach that are being used in customer loyalty. It will evaluate the pros and cons of each method and recommend a new methodology to help business leaders and loyalty marketers to better...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Andy Kung, James Wong King Fai
September 15, 2010
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Citation

Kung and Fai (2010a, September 15). Marrying CRM analytics with research insights to formulate the best in class customer loyalty strategy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marrying-crm-analytics-with-research-insights-to-formulate-the-best-in-class-customer-loyalty-strategy